The secret’s out! Videos are the most popular types of content online, and an average person spends 100 minutes a day watching online videos.
Have you got on board yet?
Brands cannot survive the strife competition across digital platforms without a well-designed video marketing plan in place. With more and more consumers turning to video content to trust a brand, you cannot afford to be on the fence anymore.
So, jump the bandwagon, and to give you a little head start, here are the top video marketing trends for 2022.
Social Media Stories
You can run, and you can hide, but you cannot escape the popularity of social media Stories.
Stories showcase the personality of brands and create personal connections. Stories are meant to be casual and fun. However, they can be highly interactive and feature questions, such as the Q&A feature of Instagram. You can even include polls to get ideas on your new product line. Moreover, you can ask your social media followers to tag you in their Stories when they are using or wearing your products.
What’s more, you can share videos or audio content that you liked on your social media Stories to give your brand a human personality. For example, if you like audio or video content on YouTube and would like to share it with your social media followers, use a video downloader like Pulltube to download, edit and convert the file to M4A or MP3 before uploading on your Stories.
The Charm Of Live Video Is Here To Stay!
The popularity of live videos grew by leaps and bounds during the pandemic. Since the pandemic halted in-person experiences and events, live video skyrocketed in importance. It quickly emerged as a clever way for brands to connect with their audience.
From music artists holding virtual concerts to influencers promoting products, everyone uses the live video feature on social media platforms. Even as life is on its way back to normalcy, the demand for live video content is here to stay. The engagement rate is much higher when the video is live. For instance, on Facebook, consumers watch live videos longer than pre-recorded videos.
Brands have an opportunity to interact with their target audience and build engagement by embracing live video.
Vlogs
One of the most effective ways of connecting with your audience is through brand storytelling. It helps develop a brand personality that your audience can relate to and feel engaged. But, of course, if you want to tell your brand’s story, the most effective vehicle is vlogging.
Vlogs stand for video blogs, and here, the position of the brand or the creator is that of the main character. So, you have to tell the story of your brand’s events and experiences to help consumers understand your brand and offerings better.
Vlogs present an amazing opportunity for brands to create a human connection with their audience and team members. Also, if you can get good at vlogging, you’ll keep your audience coming back for more.
Use User-Generated Content To Promote Your Brand
Want to appear authentic? Then, don’t create video content but let your users generate them for you. Post video content on your social media accounts that your customers have created.
If you use user-generated content, you will be showing your audience real consumer opinions and guiding them to make purchasing decisions. However, getting your customers to create content might not be as easy as you think. But you can offer some incentives or rewards to get them motivated.
Video Production Using A Smartphone
Did you think video marketing meant using expensive equipment and having a huge production budget? Think again!
Brands don’t need all that anymore. You are good to go if you have a good smartphone with excellent camera quality. That’s all you need to start creating authentic, relatable content for your audience.
If you’ve seen Apple’s successful #ShotOniPhone campaign, you’ll understand that a big production budget or the use of expensive recording equipment isn’t a criterion anymore.
Moreover, social media influencers are also showing the way when it comes to publishing smartphone video content. From sponsored ads to vlogs and perfectly edited TikToks, the amateurs are making headway when it comes to creating videos using only their smartphone. As for brands, it is not too late to get on board with this trend.
AR and VR videos are gaining popularity
AR (augmented reality) and VR (virtual reality) content isn’t new, and they have been around for a while. But it is only now that they are finding their way into mainstream video marketing because the technology has become much more accessible. Furthermore, there’s a huge demand for interactive content, and the pandemic accelerated the demand for such content.
During the pandemic, big and small brands were busy creating virtual experiences for their customers, bringing AR and VR videos to the forefront. Some examples of this include healthcare providers offering self-guided diagnosis using AR and VR technology, clothing retailers offering virtual try and buy offers and even educators keeping students occupied with games powered with AR and VR technology.
Traditional video might not always be enough, and young brands need to start incorporating AR/VR content into their video marketing strategies. Even though AR/VR videos and virtual experiences won’t fully replace in-person interactions, it will prove to be a useful strategy for video marketers to lure in their target audience.
Final Thoughts
Video consumption online has increased exponentially, and it will only grow. People even remember what they have seen in videos for longer than when they read texts or see images. So, if you want to take your brand to the next level and connect with your audience, you need to think about incorporating some or all of the video marketing trends mentioned above. You need to create videos with compelling content to attract your target audience and drive results. Ensure each piece of video content is well-researched and tastefully executed.
