Content consumption and discovery have undergone a huge transformation with the advent of social media channels. To promote your products, social media platforms are an important medium. It plays a big role in marketing to expand the reach and connect with the customers.
Among the various social media platforms today, TikTok has come up as a platform that must be considered. Creating a strong TikTok content strategy is now more critical than ever.
The TikTok revolution
TikTok is designed for the creation of short video clips enriched with audio and visual effects.
It burst onto the social media scene in 2018. Yet, it truly came into its own during the pandemic. With quarantine confining people to their homes and digital devices becoming their primary source of entertainment, creatives began seeking new outlets for their expressions. And TikTok provided the perfect canvas. In fact, it claimed the title of the most downloaded app of 2021, according to Apptopia.
TikTok’s unique appeal lies in its ability to deliver an infinite stream of curated short videos. These are tailored to users’ interests and preferences with a few swipes. This functionality has opened up exciting opportunities for businesses to boost product sales. With over 2 billion global downloads and more than 1 billion monthly active users, TikTok is a marketing goldmine which you should not ignore.
Can there be something more frustrating than not being able to listen to sound on your videos?
Yes, while we talk about tactics to promote and sell your products on TikTok, it’s important to know about the importance of a highly functional Mac. If your Mac does not work at its best, it would be impossible to have good-quality videos.
Little or no sound on Mac is a common issue that you can sort out at your own end with a little DIY. But in case you do not know how to fix this issue, you should read the helpful guide.
The new demographics
Without a doubt, TikTok has given birth to a fresh market and demographic of content consumers. Gen Z and social media influencers have assumed central roles in shaping the platform’s video trends.
For entrepreneurs, this dynamic landscape presents both a challenge and a golden opportunity to boost product sales. To harness the full potential of TikTok marketing, here are the top five strategies for small businesses.
Step 1: Be a TikTok expert
To excel on TikTok, first, be an expert user of the platform. There is no better way to educate yourself than by immersing yourself in TikTok. While TikTok videos have made progress onto other platforms like Pinterest videos, Instagram and YouTube, to truly show your prowess on TikTok, understand the platform’s intricacies.
Before posting any content, become an active consumer of TikTok content. Learn to recognize the latest trends and popular videos. This immersive learning experience will establish you as a pro from the outset and ease your shift to TikTok content.
Don’t limit yourself to content from creators with similar target audiences when starting. Exploring original content from diverse creators offers insights into the ways TikTok works. Even less impressive content can be educational at this stage. The goal is not to craft a foolproof plan but to learn and adapt.
Step 2: Audit TikTok Content in Your Niche
Now that you know TikTok’s dynamics, shift your focus to content within a niche. What exactly are your competitors posting? What content dominates your industry? This step allows you to refine your research. You can zero in on the segments that align most with your business.
Having gained a firm grasp of TikTok’s workings, you can now search for content related to your own. This includes marketing campaigns by the competitors and authentic content created by TikTok users. For example, if you operate in the wellness sphere, follow health food product videos and creators presenting health content and sharing experiences.
By observing the content created by companies and individuals, you gain valuable insights into the types of videos that resonate with your niche. For some industries, hashtag challenges prove highly effective. For others, it could be simple how-to videos.
At this point, do not worry about creating your TikTok marketing campaign. You have to build an understanding of the platform’s nuances within your industry.
Step 3: Define your promotion and metrics
With a deeper understanding of TikTok, it’s time to determine what you’ll promote and how you’ll measure success.
The first part involves identifying the specific products or aspects of your business. Even if you have a diverse catalog, focus on the common ground between the content you post on other social media channels and TikTok.
Measuring success forms the second component of this step. Determine which metrics you’ll track and focus on. For some, likes and views are the primary indicators of success. For others, it is engagement and audience interaction.
Drawing from your past successes and challenges, choose the metric that aligns best with your marketing goals. Remember that you’re not bound to a single metric; you can adapt as needed to refine your strategy over time.
Step 4: Consistency Is Key
Social media algorithms are known to favor consistency, and TikTok is no different.
Always try to post regularly to maintain a consistent presence on the platform. Given TikTok’s hit-or-miss nature, a track record of consistent posting improves your chances of a viral hit.
But, leave room for experimentation and agility. The ever-evolving landscape of TikTok trends demands adaptability. One approach to striking a balance is to schedule a series of product-specific posts for specific days. This method ensures regular posting and the flexibility to capitalize on emerging trends.
If you find the idea of leaving slots open each week daunting, consider creating recurring segments. Insert them on days when new trends don’t align with your product’s tone or style.
Step 5: Track your progress
TikTok’s hit-or-miss nature requires smart tracking of your successes. Keep a close eye on all your videos. Identify trends and patterns that contribute to increased engagement, views, and followers. Your chosen metrics from Step 3 will play a key role in gauging your progress.
One essential aspect of tracking progress on TikTok is to analyze your video views. Influencer collaborations, behind-the-scenes content, or informative videos – identify the content that consistently performs well.
Avoid relying on strategies that work on several other platforms. TikTok’s unique dynamics need a customized approach.
Conclusion
TikTok marketing offers unparalleled opportunities for small businesses. It’s the best platform to expand your product reach and engage with new audiences.
By immersing yourself in the platform, you can see the full potential of TikTok to increase product sales.
Hero image by Freepik
