Digital Marketing Insights & News

SoFi, a leading online personal finance company, has achieved massive success in the world of search engine optimization (SEO). In just a few short months, they generated millions of impressions and clicks on their website. This impressive feat was made possible by following an effective SEO strategy, including creating content with high-value keywords, optimizing page […]

Internal linking is a crucial aspect of any website, but it is especially important for ecommerce websites. Internal linking helps improve the navigation and user experience for your website visitors and can also help improve your website’s search engine optimization (SEO). This article will discuss the best practices for internally linking pages on ecommerce websites. […]

International optimization is arguably the most advanced form of SEO, given its complexities, nuances and variation of application. The fundamental practices of SEO are meant to address: Technical issues to increase site crawlability. Content optimization to improve keyword usage. Acquire quality links from external sites to accumulate site equity. Most of these practices still apply […]

Revenue generation is the ultimate goal of any internet marketer. However, there is competition; others have been doing the same thing for quite some time. As a result, it is not sufficient to merely make banners and engage in the ‘banner war game’ any longer. To stand out, you must take an unconventional approach. Here […]

Assume you came up with the idea that stands out, conducted the necessary research, established your payment system, had some cash on hand, and were able to secure money to assist you in moving forward. You’re almost ready to launch your new venture, but you’re having trouble attracting clients, which is a major concern for […]

Starting in February 2021, Google is once again changing how some of its keyword match types operate. As a reminder, Google’s keyword match types help control which searches can trigger an advertiser’s ad. The current changes include phrase match, broad match modifier (BMM) and improvements to regular broad match. Phrase match will expand to include […]

Content consumption and discovery have undergone a huge transformation with the advent of social media channels. To promote your products, social media platforms are an important medium. It plays a big role in marketing to expand the reach and connect with the customers. Among the various social media platforms today, TikTok has come up as […]

It can take a lot of time and effort to create a great app and even more time and effort to develop effective strategies to make your app go viral. But by taking note of the following eight key ingredients, you can create an app that goes viral in 2023. 1. Make Your App Exceptional […]

With new kinds of AI popping up almost every day in different fields of work, it’s almost impossible to completely disregard their benefits and usefulness in everyday life. To begin with, They help you supercharge most of your processes and get things done much faster than if you would have to do it manually yourself. […]

Using referring domains for link building is important to getting traffic to your website. By building links from other websites, you can gain traffic to your website and potentially increase your rankings on search engines. If you do it right. Here are a few things to remember about using referring domains to build links to […]

You can use email outreach templates to build backlinks, generate leads, make connections with influencers, improve customer experience, and build your brand. But let’s face it: reaching out is one thing. Getting a response is another. And often, a positive response depends entirely on the quality of the email you send. But who has time […]

Postaga provides a better way to build links by automating much of the backlinking and outreach process, saving you time and effort. Read the full review!

Ever wondered how a small tweak in your marketing can make a big difference? Digital marketing relies a lot on data to understand and connect with customers. Sales data enrichment is an important part of this. It starts with basic customer info and adds more details, like what they buy or like. This makes the […]

The world of digital marketing is rapidly expanding and developing in new ways as each year goes by. As 2024 approaches, we’ve noticed the influx of new and developing digital marketing strategies that are transforming the landscape of search. Digital marketing consists of many moving parts, all of which contribute to the overall success of […]

In the competitive arena of digital marketing, your website’s performance depends on two crucial elements: search engine optimization (SEO) and user experience (UX). Striking the right balance between these can be challenging, but it’s vital for attracting and retaining visitors. Effective SEO draws users to your site, while a strong UX keeps them there. At […]

In this comprehensive e-commerce product page guide, we’ll take you on a journey to transform your product pages into conversion magnets for customers. Discover the art of crafting captivating product descriptions that speak directly to your audience while mastering the techniques that nudge visitors towards the ‘Buy’ button. Conversion rate optimization strategies 1. Highlight unique […]

Video testimonials from real customers are a great way to promote your brand and bring newcomers on board without having to rely solely on marketing hype. Of course, not every video testimonial hits the mark, so you need to keep the following best practices in mind when putting yours together so that you don’t fall […]

In today’s world, where almost everyone has access to the internet and can upload anything they wish at any point, finding good and reliable content to consume online can be a task, especially when it comes to written content. Every day, thousands of content mills churn out similar pieces of writing in the name of […]

The idea of creating the perfect streaming ad might seem elusive, but with hard work, the right strategies, and a healthy sprinkling of modern tools, it can be closer than you think. To explain this in more detail, let’s talk about the composition of a compelling streaming ad and how you can maximize the impact […]

Remarketing audiences are groups of site visitors who have previously visited your website. These prospects have an apparent interest in your products, and all you need is to place your ads strategically to gently push them towards completing a purchase. With remarketing, you target google ads to already engaged audiences at the right time without […]

A DSP gives you access to more buying sources, as opposed to only those reachable through a single third-party ad network (which is what most advertisers use). That enables you to buy audience, not just impressions. But what are DSPs good for? How does a demand-side platform fit into the ad tech stack? In this post, I give a high-level overview of how DSPs work and what they do.